Avada Admin

Barbara Ball

Managing Director

I established ASEND in 2011 as a response to the decline in specialist services offered to schools as part of the “austerity” agenda. I am a senior SEND professional with over 30 years’ experience in the UK and globally: I have been a teacher of Deaf children, a SENCO, held leadership positions within schools and local authorities, managed a multidisciplinary team including staff from Health and Social Care and was a successful independent SEND consultant.

Seven years later, ASEND has become a national SEND-focused company providing quality-controlled Consulting, Training, Recruitment and Tuition services across the UK. We provide innovative and cost-effective solutions to the complex SEND issues faced by schools, charities and local authorities.

My vision for ASEND was – and remains – to provide a seamless service in partnership with schools and local authorities that enables them to achieve excellence in their SEND provision and improve outcomes for all children.

The quality of our support is a product of the people providing it – that is why all ASEND associates are experts in their fields and passionate about inclusion.



If we say there is a job, there is one. We will never contact you with false information.

We will always give you a personalised service – you will know who you are speaking to.

Our team is always here to help and will respond within 24 hours to calls, emails or messages.

We always do our utmost to support our schools and students with advice from our team of SEND experts.

If you have any concerns they will be dealt with promptly, sensitively and confidentially.

We strive to be GDPR compliant and fully committed to the privacy of personal information.


We will always give you a personalised service – you will know who you are speaking to.

Our team is always here to help and will respond within 24 hours to calls, emails or messages.

We provide high-quality staff with the right qualifications and experience.

All staff are fully vetted in line with the safeguarding and recruitment policies on our website.

We always do our utmost to support our schools and students with advice from our team of SEND experts.

We strive to be GDPR compliant and fully committed to the privacy of personal information.

Park View School

“Following the work with ASEND the school was able to refocus its SEN and Inclusion policy. This has led to a push on recognising barriers to learning across the curriculum and improvement in quality first provision. Differentiation is a core part of the whole school development plan and is rooted in the work on literacy and teaching and learning. ASEND helped us to make Inclusion at the heart of the school rather than standing outside mainstream provision.”

Nicola Turhan - Assistant Head (Inclusion)

Woodside High School

“We have been very pleased with the service once again this term. The ASEND consultant has helped train and prepares our acting SENCo who is now much more confident and is becoming a better and more independent practitioner. Thank you”

Elma McElligott - Associate Head Teacher

QE Girls

“We were pleased with your initial determination to find someone who was right for the school. Carmel herself proved to be very good. Fulfilling an interim role is always going to be challenging, but Carmel did a good job and was always keen to do her best for the school and the pupils and went above and beyond, particuarly in her determination to tie up loose ends before leaving. She also did a very good job of using the strengths of the team and maintaining a high level of morale at what could have been a challenging time.”

Kate Webster - Headteacher

Barnhill Community High

“5* Service

  1. Excellent Communication.
  2. Tailor the support to the needs of the student.”
Alternative Provision Director

Thomas Arnold Primary School

“We worked along ASEND over the course of a year, excellent advice and practical suggestions in developing our SEN provision enabled my staff to reflect fully on the overall strategic provision.  At the start of the year SEN progress was below national averages and by the end of the year all SEN children had made accelerated progress.  The work carried out with ASEND helped us to shape our provision much more quickly and turn around the quality of provision in a short amount of time.”

John Halliwell - Head

Edgware Primary School

“Thank you so much for your work over the last 2 days. We really appreciate the professional manner in which you approached Monday’s task and the integrity that you used as well as the incredible speed in which it was completed.”

Rachel Sanis - Assistant Head teacher/Inclusion Manager

Sir George Monoux College

“Thanks to the exceptional tutor who has been able to go out and support his learning in his home, S has been able to achieve Merit in his applied science course and won the student of the year award.”


Park View School Haringey

Extremely pleased with the professionality of the approach to the task. A valuable service that will be used again.

Eric Edwards - Deputy Head Teacher

Mayespark Primary School

“Emma Ackerman delivered tailor-made support and has enabled our Inclusion leader to develop a workable action plan. She also reviewed the structure of the staffing at the school so that we could plan for forthcoming changes.”

Chris lamb - Headteacher

Alexandra Park School

“The specialist teacher more than fulfils our brief; she is knowledgeable, efficient and sociable and is a welcome addition to our team.”

Kate Perry - SENCo
View More


ASEND has a strong team of over 150 specialists, all highly qualified and experienced in their fields within SEND. Take a look at some of our specialists’ profiles below.

Christine Alexander

An outstanding Headteacher for 23 years and a Primary inspector, Christine is a respected consultant and lead reviewer for Challenge Partners. She conducts reviews of governance and serves on IEBs.
Avada Admin

Catia Lemmi

Catia is a highly trained and experienced senior Clinical Psychologist, currently working at Great Ormond Street Hospital specialising in autism spectrum conditions and special needs.
Avada Admin

John Cane

A Senior Speech and Language Therapist, John has extensive experience of working in mainstream and special schools and staff training. He specialises in developing language and literacy, and on social communication.
Avada Admin

Fuyuko Takeda

Fuyuko has extensive experience as an Art Therapist with children with learning difficulties and mental health issues, in mainstream and special schools, PRUs, family centres, children’s hospitals and children’s homes.
Avada Admin

Jacqui Wolff

A teacher/assessor of children with Specific Learning Difficulties, Jacqui has worked at every level of education. She provides diagnostic assessments, assesses for examination Access Arrangements, runs training and advises schools.
Avada Admin

Miriam Winer

Miriam Winer has taught for over 20 years, ten years as Inclusion Manager/SENCo. She supports schools as consultant Inclusion Manager, mentors new SENCos, and provides support to school staff and families.
Avada Admin

Nicky Hawtin

Nicky is a Certified Play Therapist with significant experience working with children from a wide range of backgrounds and difficulties, improving emotional and mental health difficulties and behaviour.
Avada Admin

Sue Rush

Sue is an experienced consultant and trainer in safeguarding and child protection, as well as SEND and inclusive education. She has been a teacher and a local authority officer.
Avada Admin

Tonia Gann

An Educational Psychologist for over 20 years, Tonia provides a range of services including individual assessments for Education Health & Care Plans, advice to support learning and recommendations on educational provision.
Avada Admin

Barbara Firth

Barbara has many years’ experience as a senior leader with significant experience in Inclusion, as well as being a lead inspector, international trainer and accredited assessor for Inclusion Quality Mark.


Temporary, contract or permanent SEND professionals including SENCOs, TAs, Therapists and Counsellors, SEND Teachers and other specialists.


Practical and inspirational courses  and workshops on an unparalleled range of SEND topics, from twilights to whole days or longer.


Expert advice, support and assessment to schools on all SEND-related matters from our team of highly qualifies and experienced associates, from SEND Consultants and Psychologists to Therapists and Dyslexia assessors.


ASEND. Building 3, North London Business Park,
London, N11 1GN.

Call us on 0203 668 1529 or drop us an email.

Get in touch

Your Name (required)

Contact number (required)

Your Email (required)

Your Message